3 INDONESIA X CHELSEA FOOTBALL CLUB TEAMS UP TO BRING FOOTBALL FANS CLOSER TO THEIR DREAM

Jakarta, 24 August 2021 – The new English Premier League (EPL) season kicked off on August 14. The event caught the eye of 3.5 billion soccer fans globally and 217 million soccer fans from Indonesia. 3 Indonesia was presented at the Premier League through a global partnership with Chelsea FC as both enter a new era of football that is more accessible, inclusive, and open—above all else, connected. Honouring the three-year partnership, 3’s logo had been displayed across the chest of Chelsea’s shirts which started from the 2020/21 season. Chelsea FC itself is a massive brand in Asia with 275 million Blues around the Asia region and millions of “The Blues” fans from Indonesia.

3 Indonesia realized that Indonesia is a football nation with millions of football enthusiasts. As the football season is coming, everyone gets glued to the screen to watch football matches and support their favourite football club. Through this partnership with Chelsea FC, 3 Indonesia will reach out to football fans across Indonesia with exclusive products and services that can support their needs to get closer to their dream team.

With the support of CKH Innovation Opportunities Development, a telecom unit of CK Hutchison and its participating affiliate Three UK who signed a 3-years partnership with Chelsea FC worldwide, this partnership has been extended successfully into APAC territories and now specifically to 3 Indonesia. Chelsea's ambition and success in becoming the UEFA Champions League winners in 2021 are also reflected in all Indonesian people who have an unyielding spirit of supporting each other in challenging conditions to keep striving to survive and reach their dreams.

Dolly Susanto, Chief Marketing Officer Hutchison 3 Indonesia, stated, “We are extremely proud to partner with one of the best football teams in the world. As global brands, we share the same values to ignite people's spirits to achieve their dreams. We hope this collaboration will bring positivity towards this challenging situation by bringing up togetherness spirit. Also, we view this as the start of what we want to do to support the needs of the football community in Indonesia, be it fans, players, or future generations, and we look forward to a long and mutually beneficial partnership with Chelsea FC.”

In light of this partnership, locally, 3 Indonesia launches ‘Paket Chelsea’ where 3 Indonesia will give extra quota up to 10GB every time Chelsea FC win an EPL match during 2021-2022 season. The new ‘Paket Chelsea’ are specially designed for all football supporters in Indonesia to access the internet, watch football match streaming, interact with fellow fans, and keep up with the latest updates from their favourite players and football club. To enjoy these benefits, all fans only need to recharge ‘Paket Chelsea’ starting from 6GB, 13GB and 25GB D-1 prior to Chelsea FC EPL matches. New 3 Indonesia customer can also enjoy Chelsea Quota by purchasing Happy 2GB Starter Pack for as low as Rp8,000 up to Happy UL52 for Rp65,000. These Chelsea’s Quota will be injected D+1 every Chelsea FC victory in English Premier League Season 2021-2022.

“We will also team up with football communities in Indonesia to create engaging activities between members. This will allow supporters to interact with each other in supporting their favorite football clubs and create great experiences that will enable fans to feel and share the excitement with us. 3 Indonesia wants to ensure fans and customers feel just as connected through our Chelsea product ecosystem, including ‘Paket Chelsea’, VAS content, and Bima Market as you all would when cheering from the stands at Stamford Bridge. So, stay tuned and join us for our special adventures,” Dolly concluded.

“We at Chelsea FC are very excited to extend our partnership with Three to Indonesia. We are well aware of the spirit and passion of Indonesians for both football, and for each other. We welcome 3 Indonesia to the Chelsea team wholeheartedly. Our collaboration will provide new ways to engage and connect our fan base, and we know 3 Indonesia is keen to connect us all more than ever before with its product ecosystem. With 3 Indonesia, we have found a partner who shares our ambition, passion for innovation, helping to enhance the football ecosystem in Indonesia and expand the experience of not only Chelsea’s supporters but also football lovers in the modern digital age,” said Guy Laurence, Chelsea Football Club Chief Executive.

The 2021/22 Premier League season has started on 14 August 2021 and will end on 22 May 2022. For more info on ‘Paket Chelsea’ please visit https://tri.co.id/Chelsea.

About 3 Indonesia
3 Indonesia under the brand ‘3’ is one of the leading mobile communication service provider in Indonesia that operates nationwide network with licensed 2G, 3G/WCDMA, 4G LTE GSM. 3 brings mobile lifestyle experience powered by its broader and stronger 4.5G Pro network in over 37,000 villages in Sumatra, Kalimantan, Sulawesi, Java, Bali and Lombok, with 16,000 km of fibre optic.

Along with its presence since 2007, 3 Indonesia grows as a digital lifestyle provider. 95% of its customers are smartphone young digital savvy users. The success of 3 Indonesia is established by its commitment to provide innovation, better internet experience and the spirit to empower Indonesian youth

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